Advert research and design process

I and my colleges Mihir and Satyam came up with making an advert for the Chinese new year celebration that we attended on the 6th of February 2019. This is the original advert that we received, and we think that we can improve it a little.

We really had a great time celebrating the new year. They served food and drinks, and we mingled with other students in art and design.

We even looked at Chinese ink writing, and learned our names in Chinese, mine in particular means ''new asia''. And finally we watched and participated in different performances.

To learn more about Chinese culture we started googling random images related to Chinese new year and looking at different lantern arts. We found that the new year we celebrating is called The pig year. And that is why we thought to make a design that involves a pig and a lantern together somehow. But after failing to sketch such a thing together we decided to go with the photographs we took there.

In this picture to the left is my friend Satyam watching the performance, which was amazing by the way. Good music produced by old weird Chinese instruments.

We were using Photoshop to make this picture look like it was drawn by hand, as well as cropping the parts of the picture that we do not need for our advert.

We later added extension to the right and made it red because of China's flag. Initially we wanted the advert to look like an open book with two pages but we settled with one big red page that has a big picture.

We asked around the class if anybody knew how 'Happy new year' is written in Chinese. But we ended up google translating the phrase. We compared it with other New Year pictures and made sure it is the wright words.

We typed the happy new year in both Chinese and English. We used the bottom of the page to have DMU logo and a pig.

After that we typed in the information needed for the invite.

The advert would have looked like the picture above but we changed it to a simpler version. Now this is the final advert.